OLX — Auto Classifieds

Problem

OLX India's auto vertical was the largest classifieds platform but faced high friction in buyer-seller matching. Low conversion rates meant users weren't completing transactions, and spam listings degraded trust.

Approach

• 1.Led the auto vertical product, focusing on buyer-seller matching and listing quality
• 2.Built ML-based listing quality scoring to reduce spam and improve search relevance
• 3.Redesigned the buyer inquiry flow, reducing steps to contact a seller
• 4.Ran conversion optimization experiments on listing pages and search results

Outcome

• ✓18% improvement in buyer-seller conversion rate
• ✓Reduced spam listings by 35% through quality scoring
• ✓Improved listing page engagement metrics across the board