BlackBuck — Marketplace for Trucking

Problem

India's trucking industry was highly fragmented and inefficient. Truck utilization was low because of empty return trips and poor demand-supply matching. Truck owners needed better incentives and tools to stay on the platform.

Approach

• 1.Owned the supply-side product — truck owner onboarding, engagement, and retention
• 2.Built pricing algorithms that dynamically adjusted rates based on demand, route, and truck type
• 3.Created a driver-facing mobile app that improved trip management and reduced empty running
• 4.Ran A/B experiments on incentive structures to optimize supply-side behavior

Outcome

• ✓22% improvement in truck utilization through better matching and pricing
• ✓Reduced empty-running kilometers by optimizing return-trip allocation
• ✓Improved truck owner NPS through better earnings predictability